Brands that stand on their own
Each brand has its own name, packs, voice and website. The house stays in the background, on back panels and footers, so every brand can win its own shelf.
A house of brands · New Delhi
The Most Amazing Brands: Brands made for the everyday.
A house of consumer brands in snacking, wellness, lifestyle and F&B.
ZoeysPotato chips
PunzPuffs
Kela & Co.Banana chips
LelloMakhana · Nachos
ZuruNuts & chana
Simon Says EatBakery
One ShotCold coffee
MeltsMilkshakes
DingFizzy drinks
DeadlyEnergy drink
10brands live
10food categories
70+flavours
100%vegetarian
Our brands
Every brand gets a shelf of its own.
Every brand in the house leads with its own name, look and voice. Our food and beverage portfolio covers salty, roasted, baked and ready-to-drink, from a ₹20 pack of roasted chana to a chilled can of coffee.
Food & Beverage
10 brands · Snacks, drinks and bakery
Zoeys
Thin cut, crisp bite. Potato chips from Indie Masala and Pudina Mischief to Korean Kimchi.
Visit Zoeys ↗
Punz
Corn puffs and cheese balls made for lunchboxes, movie nights and anytime masti breaks.
Visit Punz ↗
Lello
Handpicked fox nuts, roasted and never fried, for snacking that feels lighter.
Visit Lello ↗
Kela & Co.
Less oil, more crunch. Crispy banana chips from Classic to Cheese & Jalapeño.
Visit Kela & Co. ↗
Melts
Rich and creamy milkshakes in a can, from Alphonso Mango to Death by Chocolate.
Visit Melts ↗
One Shot
Your daily shot of energy. Ready-to-drink cold coffee, best served chilled.
Visit One Shot ↗
Zuru
Roasted cashews, almonds, peanuts and chana in nine loud masalas, from ₹20.
Visit Zuru ↗
Ding
Chilled fizzy drinks in 315 ml bottles, from Shikanji to Korean Cola, at ₹30.
Visit Ding ↗
Deadly
A caffeinated energy drink in 350 ml bottles at ₹40. Not for children.
Visit Deadly ↗
Simon Says Eat
Filled croissants, glazed donuts, muffins, brownies and cakes, from ₹30.
Visit Simon Says Eat ↗Products
The full range, flavour by flavour.
Every flavour from our food and beverage brands. Pick a brand to see its line-up.
The house
Built one brand at a time.
The Most Amazing Brands creates and grows consumer brands, starting with food and beverage. We are based in New Delhi and market our brands through Blends Fruit Snacks Private Limited.
Flavours made for India
Pachranga Achari makhana, Pudina Mischief chips, Khatta Meetha puffs, Alphonso Mango shakes. We start from the flavours people already love and give them a new format.
Care from source to shelf
Handpicked lotus seeds roasted, never fried, bananas sliced thin and fried in less oil, potatoes chosen from the best farms. Every pack is FSSAI licensed and vegetarian.
Food & Beverage
Chips, puffs, makhana, banana chips, roasted nuts, milkshakes, cold coffee, fizzy drinks, energy drinks and bakery.
10 brandsWellness
Everyday products for feeling good, built with the same eye for taste and value.
Lifestyle
Brands for the home and the way people live, shop and gift.
More F&B
New food and drink categories joining the snacks and beverages already on shelf.
Partner with us
Take our brands to your market.
We are appointing distributors city by city. Partners carry the house under one relationship, starting with snacks and drinks and adding new brands as we launch them.
- 01
ApplyTell us about your company and the markets you serve.
- 02
Introductory callWe walk you through the range and how it fits your outlets.
- 03
Territory and termsAgreed for your market and confirmed in writing.
- 04
Opening orderWe plan your first assortment and schedule dispatch.
Partnerships[email protected]
Phone1800 572 5274
Contact
Talk to the house.
Questions about our brands, press and partnerships, careers, or anything else. Write in and the right team gets back to you within two working days.
[email protected]
1800 572 5274
19, Ambavata Lane, Sultanpur Mandi Rd, Chhatarpur Farms, New Delhi 110030